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Gift some Karma via Facebook…
[View the story "Gift some Karma via Facebook..." on Storify] Facebook purchases a mobile commerce platform that makes social gifting a breeze via their mobile app. You can even customize colors or...
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The promise of ROI and the monetization of Social Commerce is here.
Facebook is banking on it. Social engagement that drives sharing and personal recommendations to directly drive sales. While there are app templates for in-network e-commerce, such as Tab Juice,...
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Apps, the future of a new TV experience, and the death of the old.
What if apps did for TV’s and the entire viewing experience what apps did for phones? It was not so long ago that the idea of loading an app on a phone was not possible. The first iPhone did not allow...
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Social TV, The Second Screen & the Opportunity for PR.
62% of consumers use social media while watching TV on a weekly basis. This fact is stunning and an increase of 18% over last year, according to the results from the annual Ericsson ConsumerLab study....
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Crowdsourcing the presidential election.
Trying to predict the outcome of an election is not new. Doing so in real-time, based upon current conversations and search information from qualitative data vs. traditional polling, especially months...
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2013 predictions lists that are actually insightful…
I’m not one to republish ‘best-of’ or ‘predictive’ types of lists, because I often find them to be either too generic or too polarizing to be helpful, but two lists stood out to me for this year....
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Brands are now owned by the social consumer.
PepsiCo announced on Friday that it would no longer use an ingredient in Gatorade in response to an online petition that attracted more than 200,000 signatures from 15 year old Sarah Kavanagh. When it...
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Musings from SXSWi 2013
Back a week, I’ve have had a bit of time to reflect on SXSW, here are the things that stood out for me from this years interactive festival. Creative Entrepreneurship vs. Marketing While it is hard to...
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Making a computer from a Living Cell.
Making a computer from a Living Cell. When computing becomes more intuitively responsive. A part of us. This is when computing will work for us as opposed to us working for ‘it’. A time when we no...
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Marketing in the moment.
As I head out for vacation I think about the priority of living in the moment. Marketers are learning to do more of this too. For a discipline historically built on planning, this is still something...
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The limits of social advertising.
What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital...
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Why are we still treating web video as if it were TV?
In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to...
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The Problem with Native Advertising…
I’m all for contextual content & digital media allows for better integration but you cannot put lipstick on a pig – the format is still an advertorial and the consumer will not be fooled. Is this...
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70% of buyers see TV$ switching to digital within the next year.
70% of media buyers see TV budgets switching to digital within the next year according to the IAB survey from Digital Content Newfronts. http://ow.ly/nMJjc Highlights of the survey from Cynopsis Media...
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AppleTV opportunity everyone is missing…
Apple is expected to announce an AppleTV update in some form tomorrow. With that, I am really surprised that no one is talking about the central issue around traditional TV viewing yet to be addressed...
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‘We’ are the network now…
Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing...
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Why are the Digital NewFronts starting to look more and more like the UpFronts?
This week will wrap up the iab’s Digital Content NewFronts in NY for 2014. The digital marketplace, originally founded by Digitas and a core group of digital networks in order to connect media buyers...
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Nielsen ratings across digital will bridge gap between TV & Digital Advertising.
Soon there will be no distinction between the two and in fact most offerings will be via digital on-demand delivery. The next hit shows and stars are just as likely to come from the digital ecosystem...
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How I Watched YouTube
Jared Hendler:Last week, Bing Chen, Global Creator Development Lead for YouTube announced he was leaving to join what is sure to be a disruptive entertainment platform. Bing’s post announcing his...
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The untapped potential of the infomercial.
Infomercial. The word alone is enough to make any traditional ‘Madison Ave’ creative shop cringe. When you think about branded entertainment or brand content, you don’t think about Infomercials – even...
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