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A last word on Aereo & the right to access live TV via an antenna.
The Broadcast Networks, in cahoots with an archaic government, have shut down Aereo for not being able to comprehend the fact that: a) Aereo was simply renting antennas – enabling consumers to access...
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Why direct funding of entertainment will come from Brands.
Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more...
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Is the key to Branded Content ROI purchase to access?
There is no question that Brands are more interested in producing content than ever before. Just take a look at the trending search results against content marketing. Creating and producing great...
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CBS thinks it can sell OTT like HBO. It can’t. Here’s why.
CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why… Fragmented Masterbrand We know what we get with HBO. Do we know what CBS stands for? Do we even...
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Let my people Pay! The idiocy of Walmart banning ApplePay.
How stupid is this? Led by Walmart’s payment technology consortium called MCX (Merchant Customer Exchange), CVS & Rite Aid decide to block ApplePay in order to protect the launch of their own QR...
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Taylor Swift puts the future of streaming at risk. What now?
Taylor Swift took a shot across the bow of streaming music this week by pulling her entire catalogue. In doing so fans had no choice but to buy her album which in-turn made it go platinum and made her...
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Reinventing a traditional category via digital storytelling.
Classical Dance. An art on the short list for extinction if it cannot be made relevant to the next generation. So much a reality that the industry formed Center for Ballet and the Arts just for the...
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Rising Stars! Digital Celebrities Rewrite the Rules of Fame.
It used to be that celebrity sat atop a pedestal, protected behind managers, publicists and their sacred talent agency walls. Celebrity was the product of scarcity, traditionally out of reach of their...
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Waking up to meditation instead of technology.
Far too many of us start our day, while still in bed, by reaching for our phones. What might start out as a lazy, luxurious excercise of checking the weather, news or our social feeds, soon turns into...
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Is #VR our new reality?
Let me get a bit esoteric for a minute. We hunger for things that have the promise to transform us. Our search for meaning has always led us to want to understand the origin of life itself. We use...
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The next big thing in digital content…those little cable channels you never...
And they thought cable was dead…well it is…kind of…at least as a bundled content package… …but everything is now migrating OTT… …and content is king…giving those little guys a huge opportunity. Think...
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AppleMusic & the detail that may kill Spotify.
I love Spotify. When Beats first came out I went on the free trial and found that both the content curation and user experience (UX/UI) to be way better. For a first version I was amazed at how good...
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Apple Music is a complete disaster.
I just wrote about how Apple may be blocking Spotify from working seamlessly with their hardware. I was worried that these type of tactics from Apple may give AppleMusic the upper hand. In some ways I...
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Using Brand Data to develop the right content.
The traditional television networks had to be all things to all people. In order to distribute their content, they needed deep infrastructure along with multiple broadcast, cable and FCC licensing...
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Why the TV Networks should start their own MCNs.
While Hollywood was sleeping against a backdrop of cat videos, the democratization of media delivered power back into the hands of the content creators. Multi-Channel Networks (MCN), a combination of...
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Google Alphabet Soup. Guide to all companies Google.
There has been so much discussion around the restructuring of Google I thought it would be helpful to post a complete list of all of the Google companies along with some key articles to better...
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Will Showrunners run directly to consumers?
Last year I started to write a blog post about how Showrunners may start to distribute directly to consumers without a television network or entertainment studio intermediary. I never published it...
View ArticleThe growing influence of virtual Influencers…
You heard that right…virtual influencers are now not only being embraced, but significant investment is being poured into the category not only from the creator IP side, but brands are jumping...
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